Though cancer incidence is generally lower for minority populations, cancer mortality is generally higher. In Americans diagnosed with cancer, the five-year survival rate for whites is about 50%, but only about 38% for African Americans. Due partially to a lack of early-detection information, breast cancer is more likely to be discovered at an advanced stage in African American women– too often after the cancer has spread.
In the Brown School's 2008 Convocation keynote lecture, Professor Kreuter details his center's efforts to raise cancer awareness in the minority areas of St. Louis that need it most. Utilizing automated kiosks that print customized magazines filled with valuable information and resources, HCRL was able to achieve impressive results.
Professor Kreuter is a leading national public health expert in the field of health communication. As founder of the Health Communication Research Laboratory, he has developed and evaluated a wide range of health communications programs to promote health, modify behavior, and prevent and manage disease.
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